Authentic Marketing and Trust Building with Dan Walsh

In this episode of the Hidden Currents podcast, host Paraic Mac Donnchadha, speaks with Dan Walsh, Chief Marketing Officer of Sunshine and Kittens, about building trust in marketing, partnerships, and purpose driven brands. Dan shares how trust underpins everything from internal alignment to government and banking relationships, particularly as Sunshine and Kittens works to improve financial literacy for children and families. Drawing on decades of experience, he offers practical advice on authenticity, having a clear point of view, and backing yourself to say what truly needs to be said. This show is sponsored by the Intergroup Consulting Method, the quickest, most powerful and effective way to turn around relationships that have soured among groups at work, or among groups that have got bogged down in delivering a major project. We use this method to help organizations, in only two days, to replace resistance, rancour and resentment with mutual trust, shared resolve and new hope for the future. This results in smoother functioning teams, higher retention rates, and team happiness. To find out more, visit our website at: www.intergroupconsulting.com