Authenticity as a Virtue and Vice

Episode 6 of the Marketing Connections podcast, hosted by The Marketing Science Institute, titled "Authenticity as a Virtue and Vice" was published on March 25, 2022 and runs 49 minutes.

March 25, 2022 ·49m · Marketing Connections

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Summary

Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.

Episode Description

Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.

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