EPISODE · Mar 25, 2022 · 49 MIN
Authenticity as a Virtue and Vice
from Marketing Connections · host The Marketing Science Institute
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.
What this episode covers
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.
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Authenticity as a Virtue and Vice
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