Autonomous Google Ads: What Full AI PPC Management Actually Looks Like

EPISODE · Mar 26, 2026 · 24 MIN

Autonomous Google Ads: What Full AI PPC Management Actually Looks Like

from Unscripted Small Business · host Abbey Crane

In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing. Topics Covered David's unusual path from private equity to Google Ads automation What makes Groas the first truly autonomous end-to-end campaign management system How hundreds of AI agents process hundreds of thousands of data points per hour Dynamic landing pages — one per ad variant, deployed automatically How Groas handles Google's budget overspend problem The hallucination problem in AI — and how custom-trained models and context solve it Why 90–95% of inherited agency accounts are misconfigured David's hot take: the traditional agency model has an expiry date How Groas grew to $35M/month in managed spend with zero marketing spend What's next: PMAX support, model improvement, and potentially new ad platforms Quotable Moments "We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do."  — David Pourquery "90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why."  — David Pourquery "I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas."  — David Pourquery

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Autonomous Google Ads: What Full AI PPC Management Actually Looks Like

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