B2B content marketing en een strategische aanpak

from Wyze Woorden | B2B Marketing · host WYS | B2B Marketing

Door de digitalisering is de buyer journey steeds meer online verplaatst. Veel bedrijven denken nog steeds dat een B2B deal zo is gemaakt. Maar de gemiddelde duur van een journey is van first touch tot closing date zo'n 195 dagen. En hoe hoger de orderwaarde hoe langer een DMU de tijd nodig heeft, dus dan kan het meer dan 7 maanden duren. Het B2B proces is niet zo lineair zoals het meestal in de theorie boeken staat. De B2B gaat eigenlijk door een complexer proces wat je kan definiëren in 6 stappen. En in elke stap is content een belangrijke factor.

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This episode was published on March 15, 2024.

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