B2B Marketing & Traditional Businesses

Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or disagree? - If you could only use one marketing channel to promote your products or services, what would it be and why? - How important is data in refining targeting and engagement strategies and how might that have changed? - Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years. If you want to reach out to Cara do connect on LinkedIn: https://www.linkedin.com/in/carawongkx/