B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.For links to everything covered, the quick hits, and the full write-up, click here.

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This episode was published on February 27, 2024.

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