Back to the Basics: What is Customer Discovery?

Happy #InTheSoup 🍲 Wednesday! Whether you are a very early-stage startup or a far off company, you are always having to discover what your customers need as they (and your business) evolve. That's why in today's episode, hosts Jenn Summe of Primordial and Melissa Crosby of Colopy Ventures are joined by local customer discovery experts to break down customer discovery and what it consists of. They are joined by Rob Cotter, the Founder and CEO of Environmental Transit Authority and the creator of the eco-friendly, solar/hybrid-powered ELF, and John Austin, who is currently a mentor/coach for startups since having graduated from being a Senior Director at NC IDEA for over six years.