Bank of America’s World Cup Bracelets Go Viral

Bank of America’s World Cup beaded bracelets—packed with 140 custom beads—are flying off shelves, hitting resale sites for $60 to $500 despite being handed out free at stadiums and fan zones across 11 cities. With over 10 million distributed and fans treating them like collectibles, the bank’s Bay Area-inspired promo is turning free giveaways into must-have souvenirs—and proving how deeply fans are invested in the tournament’s vibe. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9b5e5216fd857487