Bare Wood Spirits: Revolutionizing whiskey aging with innovative bottle technology and creative business strategies with Jonas Buxton and Mike Reed. episode artwork

EPISODE · Oct 2, 2024 · 46 MIN

Bare Wood Spirits: Revolutionizing whiskey aging with innovative bottle technology and creative business strategies with Jonas Buxton and Mike Reed.

from The Business of Whats Next · host Jonas Buxton, Mike Reed

Key PointsFounders’ Backgrounds and Inspiration: Jonas’ background in engineering and Mike’s in invention led to the creation of Bare Wood Spirits, driven by their passion for whiskey.Barrel in a Bottle Technology: Mike’s patented technology allows spirits to age in the bottle using a wooden stave, mimicking traditional barrel aging.Research and Development of the Patent: The patent for the "flavoring member" technology enables capillary action for continuous aging and flavor infusion.Challenges in Starting the Business: They faced significant regulatory hurdles and needed mentorship to navigate industry complexities.Creative Sourcing and Batch Variety: Bare Wood Spirits sources whiskey from various distilleries, offering batch variety rather than consistency.Community Building and Unique Tasting Experience: The founders plan to build a community with a tasting room that offers unique, wood-finished whiskey flights.Marketing Challenges: Educating consumers about the innovative technology is difficult, but tasting events help spread awareness.Future Plans for Expansion: Their growth strategy focuses on local expansion in Missouri, followed by surrounding states, with plans for a tasting room.Continuous Product Development: Mike is working on improving the cork design to enhance the customer experience.Advice for Entrepreneurs: They emphasize the importance of mentorship, networking, and perseverance in overcoming business challenges. Bare Wood SpiritsEventsLinkedInInsagramX   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

In this episode of Harvest the Pour, we sit down with Jonas Buxton and Mike Reed, co-owners of Bare Wood Spirits in O'Fallon, Missouri. They dive into the inspiration and process behind their unique business, which utilizes a patented "barrel in a bottle" technology. Mike, with a background in invention and a family history in distilling, and Jonas, with an engineering background, combined their skills to create a product that revolutionizes spirits aging. Their technology allows spirits to age within the bottle by using different types of wood staves that mimic the aging process of a barrel. They discuss the challenges they faced entering the spirits industry, the importance of mentorship, and their innovative approach to sourcing and marketing their products.

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Bare Wood Spirits: Revolutionizing whiskey aging with innovative bottle technology and creative business strategies with Jonas Buxton and Mike Reed.

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This episode was published on October 2, 2024.

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Key PointsFounders’ Backgrounds and Inspiration: Jonas’ background in engineering and Mike’s in invention led to the creation of Bare Wood Spirits, driven by their passion for whiskey.Barrel in a Bottle Technology: Mike’s patented technology allows...

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