Basics of Trademarks

In this episode, #ourveryown Deputy Managing Partner John Mbaluto, FCIArb, Partner Claire Mwangi, and Associates Wambui Mwariri, Blenda Nyahoro, and Melanie Mwenda dive into the world of trademarks, unpacking what a “mark” really means in simple terms: a sign that helps distinguish one business’s goods or services from another. It’s how a brand communicates, “This is my product” or “This is my service.” Through an insightful and lively conversation, they explore the key characteristics of trademarks, the different styles they come in, their value to businesses, and the importance of protecting your brand identity. Whether you're building a brand or simply curious about how trademarks work, this episode offers a clear and compelling guide to understanding what makes your business stand out.#TrademarksExplained #BrandIdentity #LegalTalks #IntellectualProperty #LegalInsights #Trademarks #TrademarkProtection #TrademarkCharacteristics #TrademarksKenya Episode Outline(0:00) Introduction(1:40) Trademarks defined (2:50) Characteristics of Trademarks (4:29) Styles of Trademarks(11:56) Trademarks Protection(13:00) Local Registration at the Kenya Industrial Property Institute (KIPI)(16:31) International Registration (16:55) Well-known marks(18:35) International Registration under Madrid System(19:15) Other Multiple Countries Registration Options (22:09) Benefits of Trademark Registration(24:42) Conclusion