Beating Cancer. Building a Business. Competing at the Games.

Got an incredible episode for you this week. I’ve known this week’s guest, Jacob Farley, since 2009. In the summer of 2013, we were in a wedding together. He shared during that time that he had cancer and was going to be losing his leg. What follows is a story of perseverance, incredible struggle and loss, adaptation, and the determination to never give up even when everything was stacked against him. Jacob shares how going through chemo, losing physical function, and rebuilding from scratch helped him re-discover his love of fitness. The role his family and faith played in helping him get where he is today. And how he’s developed a deeper sense of meaning through it all. What We Cover:* How the worst thing ever (cancer) led Jacob to the Adaptive Games* Why “full send” training isn’t always the answer* Balancing intense training with business building* The seasonality of hard pursuits* How he’s building a family, his fitness, and his businessTimestamps:(00:00) Intro(03:10) Getting diagnosed with cancer (11:20) CrossFit as a part of recovery(15:00) Getting into competition and qualifying for the Games(25:50) Managing fatigue and adapting his programming(30:30) Mindset shifts: identity over achievement(35:45) Building a financial advisory firm(41:10) Lessons from fitness that translate to business(46:15) Encouragement for anyone starting over(51:00) Final thoughts and where to follow JacobSo grateful for Jacob sharing his story. Who else is pushing the edges of fitness and business? Reply to this email and let me know. I love featuring great stories we can all be inspired and encouraged by. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness