Behind the Fun: How GetOutPass Quietly Became a Utah Powerhouse Business

You've probably heard of GetOutPass — or even used it. But what you don't know is the wild business story behind one of Utah's most recognizable family brands. In this long-overdue (but worth-the-wait) episode of The Durable Business Podcast, host Chase Murdock sits down with Kyle Poll and TC Krueger to tell the full, untold story of GetOutPass: from local startup to $30M+ juggernaut through a surprise merger with its top competitor, Pogo Pass. This episode dives into: How a scrappy Utah startup grew from nothing to 30+ markets nationwide  The hidden complexities of running a two-sided marketplace at scale  Surviving COVID when your entire product relies on in-person fun  Kyle's leap from LinkedIn and Gympass to acquiring GetOutPass — the business his family used  The behind-the-scenes of a complex merger: multiple failed deals, rivalries, and the eventual turning point  This is more than just a local feel-good story. It's about building trust, merging cultures, and unlocking a new growth chapter in an overlooked industry. If you love great Utah business stories, and want a rare look at the business behind the brand, this one's for you. Recorded a couple months ago. We've been busy. But we're thrilled to finally share it.