Behind the Scenes: Business Coaching Session | 036

Today we’re pulling back the curtain on what it’s like to work through a live coaching session with me. My guest, Jenny Benson, runs This Mom Made, where she creates custom embroidery, T-shirts, memory bears, and quilts. Like so many creative entrepreneurs, Jenny loves the craft but struggles with the business side: numbers, marketing, and knowing how to hit consistent income goals.Together, we worked through what it will take for Jenny to reach $2,000 in monthly sales. Rather than relying on vague hopes, we turned her big goal into clear, measurable targets with practical steps to make it achievable.This episode offers a candid, relatable look at entrepreneurship; the messy, exciting, and sometimes overwhelming process of transforming a creative passion into steady, reliable income.Key Takeaways:Clarity matters: Vague goals like “more sales” don’t work, instead use specific numbers to create action.Break it down: $2K/month = 5 embroidery jobs + 2 shirts per day.Avoidance costs: Skipping marketing or accounting leaves money on the table each month.Track trends: Some items may need focused marketing at specific times of the year to really sell.Three-tier goals: Use realistic, stretch, and next-level goals to build momentum.CEO mindset: Focus on what you love, and manage or delegate the rest.Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/About Sharon:Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion. http://sharongalluzzo.com/https://www.facebook.com/sharonagalluzzo/https://www.instagram.com/sharon_galluzzo/https://www.linkedin.com/in/sharongalluzzo/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.