Behind the scenes with our Fractional Experiential officer Approach

In this episode, we pull back the curtain on the emerging role of the Fractional Experiential Officer (FxO)—a part-time executive who helps brands deliver immersive, strategically aligned consumer experiences. As companies look for ways to deeply connect with customers without the budget for full-time marketing leadership, the FxO fills a vital gap. Think of it as the experiential version of a fractional CMO—someone focused entirely on connection through impact and real-world brand activations. We explore how medium-sized brands, in particular, are leveraging this approach to evolve beyond digital-only strategies. From custom exhibit design to modular pop-up construction, the FxO serves as a bridge between vision and execution—making sure what’s imagined becomes what’s experienced. Brands that embrace experiential marketing early are staying top-of-mind with their customers while building brand loyalty in unforgettable ways. You’ll learn how Breakthrough Productions is using its 17+ years of experience in fabrication and live events to help clients activate this new role. By offering strategic ideation, oversight, and implementation, the FxO becomes your brand’s behind-the-scenes force—without the high-ticket agency model. Whether you’re planning a national retail tour, tradeshow installation, or in-store event, this episode will show you how an FxO makes it easier, smarter, and more effective. If you’ve been hearing buzz around experiential strategy but aren’t sure how to implement it for your business—or whether it fits into your budget—this is the episode to listen to. Discover how a Fractional Experiential Officer can help you build a brand through experience and stay agile in today’s ever-changing marketing landscape.