EPISODE · Sep 30, 2025 · 41 MIN
Ben Allman - Regional VP of Sales, Broadsign
from The Outsiders: The rise and rise of Outdoor Media
In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting with charisma and unrivalled expertise, Ben is a staple of the Digital OOH industry and this chat exemplifies exactly why! If you're interested in where OOH has come from and more so, where it's going - this episode is not to be missed! Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting with charisma and unrivalled expertise, Ben is a staple of the Digital OOH industry and this chat exemplifies exactly why! If you're interested in where OOH has come from and more so, where it's going - this episode is not to be missed! Hosted on Acast. See acast.com/privacy for more information.
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Ben Allman - Regional VP of Sales, Broadsign
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