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Benchmarks - aber richtig! #001

EPISODE · Mar 6, 2020 · 29 MIN

Benchmarks - aber richtig! #001

from Digital Marketing Upgrade · host Thomas Besmer

Mehrmals wöchentlich kommen Anfragen, ob es Bechmark-Zahlen zu unterschiedlichen Bereichen gibt. Beispielsweise zu Klickraten in unterschiedlichen Branchen, die Absprungsrate auf Blogs, die Engagement-Rate nach Branchen, etc. In dieser Episode zeigt Thomas Besmer auf, weshalb solche Benchmarks eher sinnlos sind und wie man es besser machen kann.

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Benchmarks - aber richtig! #001

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