Best Practices for Author Websites & Book Websites

In this episode, Peter Brissette, of DM Dude, joins the show for a deep dive into author websites, personal branding, and online presence. Geared toward authors, speakers, coaches, and thought leaders, this conversation explores why your website is not just a digital brochure, but the hub of your brand and business.

What You’ll Learn:

1. Peter Brissette’s two-decade journey in digital marketing and web design
2. Cautionary tales about phishing scams and protecting your online identity
3. How and when authors should start building their website
4. Why your author site should be focused on YOU, your brand, and your expertise, not just your book
5. Insights on building an email list early and why waiting until after launch is a big mistake
6. Overcoming perfection paralysis
7. The importance of branding, images, and professional assets for a standout site
8. The business and marketing mindset every author needs to succeed online
9. Domain name tips: what to do when your ideal name is taken

Actionable Takeaways:

1. Start your website as soon as you commit to writing a book or building a personal brand
2. Invest in your online “hub.” Your site should tell your story, offer resources, collect emails, and connect you to your audience
3. Don’t wait for perfection: launch and improve over time. Your website can always evolve!
4. Build your audience and email list early; these are your true marketing power
5. Add clear calls-to-action so your website actually works for you 24/7
6. Don’t stress if your ideal domain is gone, get creative with initials or modifiers

Resources & Links:

1. Peter Brissette - dmdude.com

Connect With Your Host:

Find more creative marketing tips and personal brand strategies at Tintero Creative Content.

https://tinteroauthorsolutions.com/

Connect with Valerie on LinkedIn:

https://www.linkedin.com/in/valerielmorris/

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Special thanks to Peter Brissette for sharing his expertise and actionable advice for authors and thought leaders.