Bet Beyond Comfort, Win Beyond Limits with Amy Bett

🏆 Growth Capital Podcast - Episode 45 🏆 What does it take to risk everything — and still push forward? In this episode of the Growth Capital Podcast, host Justin Dixon sits down with Amy Bett, Co-Founder & CEO of Melo, a sparkling kava beverage disrupting the non-alcoholic drinks market. Amy shares how a personal struggle with alcohol inspired her to create an alternative, how a family crisis shaped her entrepreneurial grit, and why she left Australia to launch her business in the U.S. — moving alone, renting a room, and betting on herself. From overcoming supply chain setbacks to breaking into national retail chains, Amy’s story is a candid look at resilience, sacrifice, and the founder’s mindset required to scale in consumer packaged goods. 🔍 What you’ll learn in this episode: Why true growth demands stepping beyond comfort How to build a beverage brand without industry experience The role of storytelling and pitch competitions in breaking into retail Why founders need thick skin to survive CPG scaling challenges 📩 Connect with Amy: [email protected] 🌐 Learn more: www.drinkmelo.co 👉 Watch, subscribe, and comment below — where do you think the line is between smart risk and reckless risk?