Beyond the Brand Deal | Episode 2

🎧 Listen & subscribe: https://www.spreaker.com/podcast/nab-show-podcast--3295735Creators aren’t just influencers anymore. They’re CEOs, production studios and media companies rolled into one.In this episode of "Changing Frequencies," host Josh Miely sits down with Dylan Huey (CEO of REACH), Nicki Sun (filmmaker and founder of Nicki Sun Media) and Travis Keyes (commercial photographer and former APA president) for a candid, business-first conversation about what it really takes to build a sustainable creator enterprise.They break down:When content creation becomes a real businessHow creators underprice themselves (licensing, scope creep and trust transfer)What brands misunderstand about audience valueThe difference between viral and shareable contentHow AI is actually improving workflows — and where it creates riskWhy the future belongs to creators who own their audience, IP and infrastructureThis isn’t a hype conversation. It’s a practical look at contracts, revenue models, recurring income, production standards and long-term positioning in a rapidly evolving media landscape.🎟 Stay until the end of the episode for an exclusive podcast promo code that gives you a free NAB Show Floor Pass to the 2026 NAB Show in Las Vegas!Subscribe for more conversations with the people shaping what’s next in media, entertainment and technology.New episodes every other week, leading into NAB Show in Las Vegas in April. Learn more at https://www.nabshow.com"Changing Frequencies" is the official podcast of NAB Show. Learn more at www.nabshow.com/category/changing-frequencies.