EPISODE · Jun 26, 2024 · 9 MIN
Beyond the Customer Journey: Improve your systems by digging deeper into your customer journey.
from The Business of Whats Next · host Matthew Shipp
The key points from the episode are:Going beyond a customer journey map to map out internal processes and systems can reveal bottlenecks and inefficienciesOver time, small workarounds and tweaks can become incorporated inefficiencies that waste time and moneyVisualizing the full customer experience process allows owners to see how customers, employees, and systems interact at each stepMapping the process and getting staff input ensures the mapping is accurate and gives employees ownership over improvementsThis process can identify quick fixes, projects, and areas for streamlining to enhance both the customer and employee experience Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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What this episode covers
This episode of the Workshop Minute discusses how business owners can identify bottlenecks in their services by going beyond a traditional customer journey map. Matthew Shipp explains that mapping out the full customer experience process, including internal systems and employee roles, can reveal inefficiencies. He recommends visually mapping these interactions and involving staff for feedback to optimize processes and improve both the customer and employee experience.
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Beyond the Customer Journey: Improve your systems by digging deeper into your customer journey.
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