Beyond the FPJ Big 50: Are people really buying more fruit and veg?

From mango to mange tout, sales of fruit and veg are thriving, with the category reaching £14bn in sales for the first time ever last year. But while inflation is a big driver, it is far from the only explanation. Fresh Produce Journal Podcast host Nina Pullman is joined by Michael Barker and Fred Searle to lift the lid on what’s really happening in the category, charting the risers and fallers in the latest FPJ Big 50 Products, the definitive list of the top-selling fruit and veg.Plus: what does the government’s new food strategy mean for fruit and veg sales? And is Joe Wicks’ recent post about expensive healthy food a sign of wider consumer discontent about rising prices?More info…Want to read the FPJ Big 50 Products? Subscribers to the magazine can find it through the FPJ App on the App Store or Google Play. For anyone else, copies are available for sale – email [email protected]’t forget to hit subscribe so you never miss a show, and follow us on LinkedIn.You can also download the FPJ App for a premium listening experience.For sponsorship or advertising opportunities, visit the FPJ Podcast page.The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network.Artwork by Simon Spreckley and Mai Luong for Fruitnet. For more great content that can help you grow your business, visit fruitnet.com. Hosted on Acast. See acast.com/privacy for more information.