Beyond Underwear and Mattresses: Scaling a Multimillion Podcasting Business

As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the revenue side. Katie Sprenger and Caila Litman from Vox Media discuss the challenges ahead for producers of all kinds as podcast advertising continues to evolve in the context of the broader digital advertising landscape. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.