Big decisions with Big Stakes at the Big Game
Episode 10 of the Snap Decisions podcast, hosted by Brian Marks & John Young, titled "Big decisions with Big Stakes at the Big Game" was published on February 12, 2024 and runs 26 minutes.
February 12, 2024 ·26m · Snap Decisions
Episode Description
It’s the day after the Super Bowl, so there’s no better time for Monday morning quarterbacking. Brian and John share some fun facts surrounding America’s biggest viewing party and, of course, make their own snap decisions about winners and losers of the ad game. Hear about some of the surprising financial implications of Super Bowls throughout the years. Plus, Brian and John hand out awards and admonishments with their take on this year’s commercials.
Key topics & chapter markers
(00:42) Big money, in and around the game
(03:37) Super Bowl ad costs, now and then
(06:26) Beyond the air time: what brands spend to create their ads
(10:12) Releasing ads before the game…a love/hate story
(11:55) Our first ever Super Bowl advertising awards
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