Bio-Dyes are Breaking the Rules

In this episode, we sit down with Roya Aghighi, Co-founder and CEO of Lite-1, a Vancouver-based biotech startup transforming the colour industry. We explore how traditional fabric dyes are harmful to both people and the planet, and how her team is harnessing microorganisms that naturally produce pigments to grow safe, sustainable colours for textiles. Roya also shares the challenges and breakthroughs in scaling this technology, the role of biodesign in sustainable manufacturing, and her journey leading a company committed to environmental stewardship. Tune in to discover how Lite-1 is colouring the future, naturally and responsibly.She has two Industrial Design degrees from IUST & Emily Carr & research collaborations with UBC, and lead researcher at TU Delft Netherlands. Design and science experience in Canada & Europe gives her a solid foundation in scientific methodologies & problem-solving. Her experience leading material development projects in brands, including Lululemon, gives her a deep understanding of innovative material implementation into existing industry processes. Her interdisciplinary mindset enables her to identify opportunities others may overlook, leading to breakthrough insights & advancements. Roya’s journey began with a passion for changing the world through design thinking and offering solutions to immediate problems of the time; however, her insatiable curiosity and desire to explore the world beyond design led her to embark on a remarkable scientific path. @Lite_1.bio on Instagram Roya's Website We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: [email protected] or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So Good You can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!