Black Friday Advertising: Preparing Your Facebook Ads for #BFCM

Get your products on your customer's minds (and wishlists) this year without blowing a fortune on Facebook ads. Kurt Bullock joins us to discuss the tactics & strategies you need to know to maximize your Facebook ads before, during, and after Black Friday. Kurt Bullock is the founder of ecommerce agency ProduceDept, our exclusive marketing partner at Ethercycle for nearly three years. We'll find out: What's different about Facebook ads marketing during the holidays vs any other time of year? The one hack to keep budgets in line going into the holidays The one ad placement you need to run (and why to run multiple placements) Budgeting strategies What percentage to set your lookalike audiences to The ad calendar blueprint to maximize your Tune in for more details! Resources Facebook Holiday Prep Checklist Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager