EPISODE · Mar 1, 2021 · 32 MIN
BMO Financial's Creative "Risks-While-Working-From-Home" Campaign
from Creativity and Compliance · host Tom Fox
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this episode, Tom and Ronnie visit Kerri Salata, Director of Ethics & Conduct and Tiffany Giblin, Sr. Manager Corporate Communications at BMO Financial, about their latest creative campaign highlighting "Risks While Working from Home." Some of the highlights include: · This project was a continuation of a prior campaign, utilizing the Actions Matterly character. · Who is Actions Matterly? · Actions Matterly focused on Risks While Working from Home, which is a challenging environment for everyone. · Lots of privacy and confidentiality issues. · Lots of ethical issues - particularly because people are isolated at home and perhaps feel like these they can't be seen. · How was the campaign was rolled out? o Photos shared on BMO Intranet Site o Followed by Video o Repeated for 6 weeks · What were some of the lessons learned for compliance professionals who might want to try something creative? Resources: Ronnie Feldman (LinkedIn) Learnings & Entertainments (LinkedIn) Ronnie Feldman (Twitter) Learnings & Entertainments (Website) 60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches. Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care. Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery. Tales from the Hotline – check out some samples. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this episode, Tom and Ronnie visit Kerri Salata, Director of Ethics & Conduct and Tiffany Giblin, Sr. Manager Corporate Communications at BMO Financial, about their latest creative campaign highlighting "Risks While Working from Home." Some of the highlights include: · This project was a continuation of a prior campaign, utilizing the Actions Matterly character. · Who is Actions Matterly? · Actions Matterly focused on Risks While Working from Home, which is a challenging environment for everyone. · Lots of privacy and confidentiality issues. · Lots of ethical issues - particularly because people are isolated at home and perhaps feel like these they can't be seen. · How was the campaign was rolled out? o Photos shared on BMO Intranet Site o Followed by Video o Repeated for 6 weeks · What were some of the lessons learned for compliance professionals who might want to try something creative? Resources: Ronnie Feldman (LinkedIn) Learnings & Entertainments (LinkedIn) Ronnie Feldman (Twitter) Learnings & Entertainments (Website) 60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches. Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care. Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery. Tales from the Hotline – check out some samples. Learn more about your ad choices. Visit megaphone.fm/adchoices
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BMO Financial's Creative "Risks-While-Working-From-Home" Campaign
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