Bo Bennett On Building Pitchbud Into A Powerhouse

## Episode Summary Bo Bennett returns to explain why 25 wire service press releases over 60 days produced zero serious press inquiries — and what he built instead. This episode covers PitchBud.io, a pitch tool that reads a journalist's recent bylines before drafting a personalized outreach, and how it fits into the broader Archieboy product stack as a Day One launch tool. --- ## What You'll Learn - Why traditional press release wire services are effectively dead: paying $60–$100+ per release now yields nothing but spam callbacks, not journalist interest - How PitchBud reads full articles — not just headlines — to synthesize pitches that reference what a specific journalist actually wrote about last - Why sending pitches from your own inbox (not a shared platform) is a deliberate architectural carry-over from AgentOutreach, and why it matters for deliverability - Why getting quoted as an expert source (the HARO replacement model) can be higher-leverage than a launch feature — and why expertise matters more than author experience level - Why PitchBud is positioned as a Day One launch tool: press is most interested in something "new and shiny" at the start of the cycle, not six months in --- ## Notable Quotes > "AI knows all about our product, and now it knows about the journalist — it could really synthesize a very specific and functional pitch that actually leads to results instead of just spam." — Bo Bennett > "This model of press releases maybe once worked, but does not work anymore. So it needs to be changed." — Bo Bennett --- ## About the Guest Bo Bennett, PhD is the owner of Archieboy Holdings and the builder behind a growing stack of AI-powered tools for authors and entrepreneurs. He discovered the failure of wire services firsthand after running 25 paid releases over 60 days with no meaningful press response, which led directly to the creation of PitchBud.io. Across his products — including BookBud, AgentOutreach, Promoto, and now PitchBud — he applies a consistent principle: use the latest AI models rather than cheaper alternatives to produce output that sounds genuinely human. His full portfolio is accessible at archieboy.com. --- ## Topics Covered - Wire Service Failures - AI-Personalized Pitching - Journalist Byline Research - Inbox Deliverability Architecture - Expert Source Outreach - HARO Replacement Tools - Archieboy Product Stack - Day One Launch Strategy