Boardsi: How to 10X Your Leadership with AI & Behavioral Science | Hugh Massie episode artwork

EPISODE · Jul 10, 2025 · 28 MIN

Boardsi: How to 10X Your Leadership with AI & Behavioral Science | Hugh Massie

from Boardsi Leadership Talks · host Martin Rowinski

How do top leaders make billion-dollar decisions? Hugh Massie, founder of DNA Behavior, reveals how AI and behavioral science turn decision-making into a competitive advantage. In this episode of Boardsi Leadership Talks, you’ll learn:✅ The "exponential mindset"—why thinking 10^9 (a billion people) is the key to scaling✅ AI-driven behavior profiling—how to assess leaders without psychometric tests✅ Golf vs. Business—why pressure decisions on the course mirror boardroom success✅ Mentoring boys without fathers—how Hugh’s personal trauma fuels his mission✅ Data + intuition—why your first decision is only 28% accurate (and how to fix it)🔗 Connect with Hugh Massie:LinkedIn: https://www.linkedin.com/in/hughmassie/ Email: [email protected]📌 Chapters:00:00 - From Accountant to Behavior AI Pioneer02:37 - The "Exponential Mindset" (Think 10^9!)06:16 - Why Most Leaders Fail at Decision-Making12:30 - AI Profiling Fortune 500 CEOs in Minutes16:50 - Golf = Life: How Pressure Reveals Genius25:00 - Mentoring Boys Without Fathers (Hugh’s Story)28:07 - How to Contact HughThank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.comDon't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at [email protected].#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth

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Boardsi: How to 10X Your Leadership with AI & Behavioral Science | Hugh Massie

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How do top leaders make billion-dollar decisions? Hugh Massie, founder of DNA Behavior, reveals how AI and behavioral science turn decision-making into a competitive advantage. In this episode of Boardsi Leadership Talks, you’ll learn:✅ The...

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