Boba Isn’t a Fad: How Gong cha Is Scaling Bubble Tea With Automation

Chris Noffze, Director of Direct Franchising and Operations at Gong cha Americas, takes us inside Gong cha’s franchise growth strategy, simplified operations, and Gong cha 2.0 including Super Wu, the beverage automation system designed to build highly customized drinks faster and more consistently while allowing team members to spend more time with guests. From self-order kiosks and QR-driven drink production to training, retention, supply chain efficiency, K-pop collaborations, and the human side of hospitality, this conversation looks at what it takes to turn a global tea brand into a scalable restaurant platform. Is boba tea a fad? Chris explains why the category is here to stay — and why great operations, great people, and a consistent product matter as much as the drink itself. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, Jimmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.