Bodybuilding.com For Sale Again? | Tai Lopez | Retail Ecommerce Venture Bankruptcy

What I’ve dubbed the “Bodybuilding.com hot potato game” is basically the best analogy I could create that describes what has happened to the specialty supplement ecommerce website over the last 4ish years.  Bodybuilding.com has been involved in three confirmed mergers and acquisitions transactions since July 2019…with a fourth possibly happening soon. The first was a related-party transaction that happened between Liberty Expedia Holdings and Expedia Group. About a year later, Expedia Group was facing huge market pressures from you know what in 2020 and had to shed all of its non-core travel assets. The private equity firm The Najafi Companies took advantage of the fire sale and attempted to stabilize the struggling Bodybuilding.com but decided to cut its losses early and sell two years later to Retail Ecommerce Ventures, which is owned by Tai Lopez and his partner Alex Mehr. Now…Retail Ecommerce Ventures is reportedly in financial trouble and have hired advisors to consider a variety of strategic options that include lining up a potential buyer for its portfolio companies, putting up intellectual property as collateral for loan/investment, or filing for Chapter 11 bankruptcy protection. What does this all mean for Bodybuilding.com? I’ve consistently said in numerous content pieces over the years that there’s still value in Bodybuilding.com, but is it worth repairing? What the website doesn’t need is another “let’s do as we’ve always done but a little cheaper and expect better results” owner. What Bodybuilding.com needs is a transformative thinker that has sufficient capital and the patience to turn this ship around. Maybe I need to message Ryan Deluca and see if he wants to pull a Steve Jobs return to the company he founded 24 years ago from his garage at the age of 20. But since this is a developing story…I’m going to end right here and wait until we have more information. When things get less opaque, I’ll be here to share all the implications that it could have on supplement industry stakeholders. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall