BONUS ITB Berlin 2026: Why Sustainability is Just the New Baseline

Looking back at the Responsible Tourism Track sessions from ITB Berlin 2026, Samantha Smits shares her insights from the world's biggest travel trade show. Learn why sustainability is becoming the bare minimum for the industry, the difference between inward-looking businesses and regenerative thinking, and why it's time to move out of your head and start building systems that actually close the 'say-do' gap.You can find the LinkedIn post referred to here.Send us Fan MailConnect with Samantha Smits on LinkedIn or her website.Work with me: Are you a tourism leader looking to professionalise your operations and meet international certification standards? Let’s talk about how to protect your profit and give you your time back.You can plan a call with me here.Love the show? Please follow, rate, and review The Sustainability Edge: Your Tourism Podcast on your favourite podcast app. Your support helps us reach more visionary leaders in the industry.The Sustainability Edge is hosted by Samantha Smits, your guide to turning sustainability into a competitive edge.