EPISODE · Dec 10, 2019 · 17 MIN

Bonus: Our favorite Audio Stories

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

Leading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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This episode was published on December 10, 2019.

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