Boosting Your Business: Expert Tips for Overcoming Overwhelm and Maximizing Growth with Marcia Riner

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Marcia Riner, a seasoned business owner and coach, to discuss strategies for overcoming overwhelm and maximizing growth in a business. The episode begins with a reminder that running a business doesn't have to be overwhelming, and the speakers draw from their own experiences as business owners who have successfully sold businesses and operated in dynamic environments. The conversation centers around the common issue of business owners being too involved in day-to-day operations and not thinking strategically. They emphasize the importance of having a support staff to free up the owner's time and energy. Key Moments : 06:16 Building a business requires different skills. 08:23 Small business owners should focus on growth. 10:43 Parent's business inspired innovation, missed million-dollar offer. 13:45 Opportunity for retirement fund in businesses. 18:24 Managed multiple businesses, reaped financial success. 21:47 Beware of coaches who acquire businesses for free. 26:04 Foundational strategies often overlooked in business. 27:37 CPAs and professionals are hard to find. Financials affect profitability. Ask 3 questions about expenses. 32:32 Employees can be an asset or liability. Assess constantly. 35:18 Loyalty often leads to business downfall. 38:48 Business owners' biggest concern: fear and uncertainty. 41:17 Marketing and sales can fix business fast. About the guest: Marcia Riner is an experienced business owner and entrepreneur who understands the challenges of running and selling businesses. Having worked in various environments with different ideas, she knows that it doesn't have to be a daunting task. Marcia believes that one of the biggest issues faced by smaller companies is owners being too involved in the daily operations, acting as technicians rather than strategic thinkers. Inspired by the concepts presented in the book "E Myth," Marcia encourages business owners to step back and view themselves as leaders, regardless of their company's size. How to connect Marcia: Website : https://www.infiniteprofitconsulting.com/ Linkedin : https://www.linkedin.com/in/marciariner/ Facebook : https://www.facebook.com/MarciaRiner/ Twitter: https://twitter.com/MarciaRiner About the Host - Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us (0:00) Introduction to the episode and Ann Carden's new mastermind program (4:25) Discussion on profitability and challenges in small businesses (9:48) Marcia's personal experiences and the importance of building a business for sale (15:00) Timing and considerations for selling your business (17:12) Discussion on exit strategies and future profitability of a company (21:09) Importance of seeking help for business growth and risk mitigation (23:52) Understanding the difference between scaling and growing a business (28:20) Assessment and management of business expenses for profitability (32:07) The role of employees and innovation in business growth (38:40) Overcoming fear and uncertainty in business with an abundance mindset (41:01) The importance of proactive marketing and sales for business growth (43:17) Insight into Marcia Riner's new book: Boosting Business Profit (44:38) Ann Carden's closing remarks, calls for listener feedback, and appreciation for listeners