Bottleneck Breakthrough Audiobook - Chapter 2 - The Big Idea | Ep 23

from The Bottleneck Breakthrough Podcast

“The basic approach to positioning is not to create something new and different, but to manipulate what’s already in the mind, to re-tie the connections that already exist.” — Al Ries & Jack TroutChapter 2 walks you through developing brilliant positioning by finding your Big Idea that cuts through the clutter of the marketplace to draw prospects to you.

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This episode is 17 minutes long.

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This episode was published on October 24, 2023.

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