EPISODE · Oct 24, 2023 · 1 MIN
Bottleneck Breakthrough Audiobook - Chapter 5 - Traffic Pillars | Ep 26
from The Bottleneck Breakthrough Podcast
“The loftier the building, the deeper must the foundation be laid.” — Thomas KempisThe feature that stands out about ancient Greek architecture, and especially the Parthenon, is the use of pillars to create structures that withstand the ravages of time.All the high-growth companies I’ve worked with share a similar feature with Greek architecture. Instead of physical pillars, they have Traffic Pillars that support the entire structure of the company. Without effective marketing, a business will only go so far, and will have a shaky structure.
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Bottleneck Breakthrough Audiobook - Chapter 5 - Traffic Pillars | Ep 26
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