Brand Building matters

So beeinflusst Markenarbeit Kaufentscheidungen

Episode 21 of the INNATEX | Internationale Fachmesse für nachhaltige Textilien podcast, hosted by INNATEX, titled "Brand Building matters" was published on March 23, 2026 and runs 31 minutes.

March 23, 2026 ·31m · INNATEX | Internationale Fachmesse für nachhaltige Textilien

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Summary

Warum greifen Kund:innen immer wieder Artikel gleichen Marke, obwohl die Bügel voll sind? Der Grund liegt oft beim Image. Dass Brand Building keine Worthülse ist, darauf geht dieser Talk ein. Im Mittelpunkt stehen konkrete Hebel, beispielsweise wie Marken herausfinden, was ihre Kundschaft wirklich wahrnimmt und erwartet. Plus: Best Practice, Tools, Fragen und Routinen.Speaker: Christopher Prohl (Vidar Sports), Annik Walter (DAWN), David Beger (Matona)Moderation: Mirjam Smend (Greenstyle Munich)

Episode Description

Warum greifen Kund:innen immer wieder Artikel gleichen Marke, obwohl die Bügel voll sind? Der Grund liegt oft beim Image. Dass Brand Building keine Worthülse ist, darauf geht dieser Talk ein. Im Mittelpunkt stehen konkrete Hebel, beispielsweise wie Marken herausfinden, was ihre Kundschaft wirklich wahrnimmt und erwartet. Plus: Best Practice, Tools, Fragen und Routinen.

Speaker: Christopher Prohl (Vidar Sports), Annik Walter (DAWN), David Beger (Matona)

Moderation: Mirjam Smend (Greenstyle Munich)

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