Brand Harmony episode artwork

EPISODE · Feb 7, 2018 · 15 MIN

Brand Harmony

from The Reynolds Bickerstaff Podcast · host Reynolds Bickerstaff

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

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Brand Harmony

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This episode was published on February 7, 2018.

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Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies...

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