Brand Harmony

Episode 1 of the The Reynolds Bickerstaff Podcast podcast, hosted by Reynolds Bickerstaff, titled "Brand Harmony" was published on February 7, 2018 and runs 15 minutes.

February 7, 2018 ·15m · The Reynolds Bickerstaff Podcast

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Summary

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

Episode Description

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

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