Brand Idea Built for Scale

In this episode of Entrepreneurship Lab, I sit down with Dima Zelikman, co-founder and Chief Marketing Officer of Unbound Merino, the premium apparel brand redefining minimalist, high-performance clothing for modern travelers.Dima shares how a single product launched through a successful crowdfunding campaign evolved into an eight-figure global brand generating more than $40 million in sales.We dive deep into the 10 principles of email and SMS retention that actually work, how to transform a crowdfunding launch into a long-term brand, and the key pillars behind scaling a successful direct-to-consumer business.Dima also reveals how strong storytelling, data-driven marketing, and an exceptional customer experience helped build a fiercely loyal community of customers—all while operating with a fully remote team.Enjoy the episode!Don't forget to like, share and subscribe!