EPISODE · May 8, 2025 · 55 MIN
Brand Management “Trademark or Trust The Universe?” on Mike and Blaine
from Business, Beer & BS with Mike & Blaine · host Mike Milan & Blaine Bertsch
Send us Fan MailYou’ve built a name, a logo, and a business you’re proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether small businesses really need to worry about brand protection, and when it makes sense to spend the money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they’ll break down the pros, cons, and the affordable middle ground. If you’ve ever asked, “Is this worth protecting yet?”—this episode is your brand insurance policy.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @oddcompanybrewingMike: Brouwerij Huyghe - Delirium Noël Belgian Strong AleBlaine: Odd Company - Mirage Dark LagerWatch on YouTube: https://youtu.be/-mmSVDE3T24Thanks to our Show Sponsor, Magic MindTake advantage of this limited-time offer: Get up to 34% off your first subscription at https://www.magicmind.com/MIKEANDBLAINEAPR Use the code: MIKEANDBLAINEAPRThanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Neighbor Pat• DevinListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/
What this episode covers
Send us Fan Mail You’ve built a name, a logo, and a business you’re proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether small businesses really need to worry about brand protection, and when it makes sense to spend the money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they’ll break down the pros, cons, and the affordable middle ground. If you’ve eve...
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Brand Management “Trademark or Trust The Universe?” on Mike and Blaine
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