Brand Positioning Made Easy

from The Ventur Podcast · host Kaine Levy

"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning.By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for.Host: Kaine LevyAbout Kaine's journey from heavy metal drummer to entrepreneur.Fractional CMO ServicesMarketing Consultancy ServicesCompany: Ventur Agency

What this episode covers

"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning. By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for. Host: Kaine Levy About Kaine's journey from heavy metal drummer to entrepreneur. Fractional CMO Services Marke...

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Brand Positioning Made Easy

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This episode is 15 minutes long.

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This episode was published on December 2, 2022.

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