Brand Selection: wanneer AI-systemen je merk kiezen

Welkom bij Brand Focus, een podcast voor merken die willen groeien in een tijd waarin groei niet langer vanzelfsprekend is.In deze vijfde aflevering duikt host Pim van Helten in een fundamentele verschuiving in marketing: wat gebeurt er als niet alleen mensen, maar ook AI-systemen en agents beslissen welk merk wordt gekozen?Wat betekent het voor je merk als je niet meer wordt vergeleken door mensen, maar wordt gefilterd door systemen? En hoe zorg je ervoor dat je merk niet alleen emotioneel resoneert, maar ook rationeel verkiesbaar is in een wereld waarin AI de shortlist bepaalt?Volg Pim op LinkedIn:https://www.linkedin.com/in/pimvanhelten/Meer over DPDK:https://dpdk.comMeer inspiratie:Brand System Canvas:https://dpdk.com/insights/downloads/brand-system-canvasDPDK Intelligence:https://dpdk.com/expertise/dpdk-intelligence

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This episode is 26 minutes long.

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This episode was published on May 7, 2026.

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