Brand Strategy for Small Business in 2025 | Christine Hammacott

Why does branding matter more than ever in 2025?In this episode, I sit down with Christine Hammacott (ArtofComms) to talk about brand strategy, AI, and how business owners can say no to the wrong opportunities to build a business that feels aligned and sustainable.You’ll learn:Why branding is a foundation for business growth (not just visuals)How to know when it’s time to rebrand (and when it’s not)Balancing personal brand vs business brandWhy niching down can be risky — and when it worksThe role of AI in creative brand strategyHow resilience and mindset shape long-term business successIf you’re a business owner, creative entrepreneur, or brand strategist, this episode will help you get clear on your brand and grow with purpose.👉 Subscribe for weekly episodes on brand strategy, business growth, and marketing in 2025.