Brand Transgressions: Turning Crisis into Opportunity | Shalini S Jain, Co-Author, 'Managing Brand Transgressions - Eight Principles to Transform Your Brand'

Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment. 00:35- About Shalini S Jain Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand. She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington. She's been recognized, felicitated, and awarded several times.