Brand vs Branding – The Vital Difference & Why It Can Make or Break Your Small Business
Listen to this episode
Summary
Brand and branding seem to be used interchangeably in business and society in general. Even if some of us know that there is a difference, that difference can seem a little vague. When we hear either word, most of us will quickly start to think about the visual assets of a business, logos and marketing literature. However, while the idea of brand includes those elements, it also encompasses a great deal more. Brand can be seen as a substitute for the word ‘reputation’. When we think of a company’s reputation, what do we think of? We think of the customer experience, the service, the products and anything else involved in our experiences of the company. Brand is an overarching strategy that takes into account the big picture and the small details. If a company dedicates the time, focus and investment into making sure that every area of their business adheres to their brand strategy, it can do wonders for them. Conversely, if a company is unwilling to put in the effort or simply ignorant of how they’re perceived, it can really damage their business. While a sizeable investment is necessary for some businesses, many small businesses could make adjustments to their brand and strategies at a much lower cost. Brand is important as it is how your small business is perceived by customers and potential clients. In this episode of the number one small business podcast, we’re joined by Giles Redmayne, a renowned expert and industry leader when it comes to this topic. Giles will be sharing with us the differences between brand and branding, how we can apply brand principles to our own small businesses and some of his experiences from his 20 years in the industry. Issue Challenged in this Small Business Podcast What’s the difference between brand and branding? About Giles Giles Redmayne is a founding partner and the business director of brand and design consultancy, Purpose. He’s been in the industry for more than 20 years and worked with and consulted major brands including Orange, Virgin Atlantic, Epson and Apple. Giles is here with us on this episode of the number one small business podcast to discuss his area of expertise and how small business owners can optimize their brand to attract new customers and retain existing ones. Actionable Tips * Find an expert to speak to. How will you know that they’re an expert? If the conversation quickly turns to visual assets and logos, then there is something wrong. Brand strategy fundamentally starts with your business, the challenges you face and your goals. * Talk and engage. Have a non-committal meeting with an agency or run a workshop with them. Talk through your challenges and what you hope to achieve. You don’t have to commit to anything long term, but commissioning consultancy on a modular basis can create a lot of value. * You need to be prepared to engage your whole business toward building a strong brand. Be realistic about the level of commitment required to build a brand in terms of time, investment and focus. So many projects fall short because people don’t take into consideration the full scope of the undertaking. Top Quotes * “Brand is a strategic plan that influences an entire organization. Branding is the application of that within visual assets and communications.” * “When you flip the word ‘brand’ for ‘reputation’ it resonates in every boardroom up and down the country. The word ‘brand’ has perhaps become too associated with supermarket shelves or consumer goods.” * “The first inclination is to think that I couldn’t possible afford to do that. But many of the key brand principles are common sense. It’s about finding out what’s at the core of your business that can differentiate you from the competition.” * “One of the easiest rationales for investing in...
First published
08/31/2015
Genres
Duration
29 minutes
Parent Podcast
Learn Marketing Interviews
View PodcastSimilar Episodes
-
Because Of God Part 2
03/02/2026
Clean -
Episodio 475 - Tan vs. Tanto: Cómo Hacer Comparaciones en Español
02/28/2026
En este episodio practicamos una de las estructuras más importantes (y más confusas) del español intermedio: tan vs. tanto, tanta, tantos, tantas. Aprenderás cuándo usar tan con adjetivos (tan alto, tan rápido) y cuándo usar tanto con sustantivos (tanto tiempo, tantas preguntas). A través de ejercicios de traducción y ejemplos reales de la vida diaria, verás cómo hacer comparaciones naturales y correctas — justo como lo hacen los hablantes nativos. Descarga la transcripción de este episodio aquí: www.espanolistos.com ¿Realmente quieres llevar tu español al siguiente nivel? Conviértete en un...
Clean -
Because Of God Part 1
02/23/2026
Clean -
Episodio 474 - ¿Cuánto Sabes de Latinoamérica? Examen de 30 Preguntas
02/22/2026
Españolistos | Learn Spanish With Fun Conversations!
En este episodio ponemos a prueba tu conocimiento sobre Latinoamérica con un divertido quiz de 30 preguntas. Desde capitales y monedas hasta historia, geografía y cultura, este reto está diseñado para ayudarte a aprender datos clave que todo estudiante de español debería conocer. A lo largo del episodio, Andrea pone a prueba a Nate mientras comparten experiencias personales de sus viajes por países como Perú, Argentina, Bolivia, México y Colombia. 👉 Cuéntanos: ¿Cuál ha sido tu país favorito en Latinoamérica y por qué? ¡Ven a vivir una inmersión total con nosotros en Colombia! => Revisa los 3 viajes de inmersión que tenemos aquí: https://spanishlandschool.com/2026-group-trips Este 2026 puedes viajar a Colombia por una semana en alguno de nuestros tres viajes en mayo y junio. Puedes venir a: Bogotá y Villa de Leyva, Vado Real y Suaita (el campo) o Medellín. ¿Qué obtendrás de estas semanas de inmersión? Pasar una semana con 5 miembros de nuestro equipo y hablar 100% en español todo el tiempo con los locales. Tener 2 horas de clases de español cada día de lunes a viernes. Hacer actividades, tours y excursiones para descubrir la belleza de Colombia, su gastronomía, cultura y su gente. Ve ya mismo a revisar los detalles y regístrate aquí: https://spanishlandschool.com/2026-group-trips Si tienes preguntas, manda un correo a: [email protected]
Clean
Similar Podcasts
-
Learn With Adrienne
08/06/2020
Learn With Adrienne
Let's help your child TALK. .SIMPLE Speech Therapy tips parents can try at home..Help your toddler go:.🤪💭from babbling😍💬 to saying words🤩💬💬 to saying sentences🥳💬💬💬 to talking in conversations .SO THAT your toddler can connect with you!.Sharing what works with our REAL toddlers in our REAL life…no fluff…no fancy materials needed).I'm Adrienne, from LearnWithAdrienne.com. I'm a Pediatric Speech-Language Pathologist specializing in Speech Therapy for babies and toddlers. I'm a mama of 2 boys who are 20 months apart..I'm obsessed with helping children find their voice.
Clean -
Españolistos | Learn Spanish With Fun Conversations!
08/06/2020
Españolistos | Learn Spanish With Fun Conversations!
Españolistos is a Spanish language learning Podcast spoken in clear Latin American Spanish geared towards intermediate to advanced language learners. The conversations are 99% in Spanish so you can focus on your listening comprehension. The topics are fun and interesting, sometimes controversial, and always educational. We believe that discussing deep and meaningful topics will increase your vocabulary as you learn new and practical words for everyday living.Andrea (Colombian Spanish Teacher) and Nate (American with fluency) usually engage in lively conversations that run around 30 min long each episode. At times, they bring in a native Spanish speaker for an interview. From time to time Andrea corrects Nate's pronunciation mistakes.We hope you like our Podcast! :)Check out our site at https://www.espanolistos.com and let us know what topic you want us to discuss next!
Clean -
Writing for Children
08/06/2020
Institute for Writers
Do you want to learn how to write for children? The Institute of Children's Literature has taught hundreds of thousands of aspiring writers, and the director of ICL is the host of Writing for Children. Bestselling children's author Katie Davis focuses on the craft of writing for children: how to write a children’s book, how to write for children’s magazines, how to get paid, and get published. There are listener questions, with answers from the experts at the Institute, plus hard-to-find resources and links included in every week's show notes. If you want to learn about how to get into children's publishing, Listen!
Clean -
Local Church Dawson
08/06/2020
Local Church Dawson
Welcome to the weekly podcast of Local Church Dawson led by Pastor Brian Haas. To learn more about our Local Church Dawson visit our website at http://localchurchdawson.com
Clean -
Putting on a Clinic
08/06/2020
Crocodile CTC
Putting on A Clinic is an educational podcast designed for the average listener who wants to learn more about Clinical Trials and why Clinical Trials are important.
Clean -
College Alternative Podcast
08/06/2020
James Christian
Welcome to the College Alternative Podcast, a place to learn about career opportunities that don't require a typical college degree.
Clean -
Ancestral Health Radio
08/06/2020
James Kevin Broderick
Ancestral Health Radio is a weekly podcast hosted by James Kevin Broderick and is dedicated to bridging the divide between modern technology and our inherent ancestral wisdom. Learn to realign your genetic makeup for peak health, fitness, and longevity with actionable how-to advice from today's leaders in nutrition, movement, and lifestyle.
Clean -
Workforce Today
08/06/2020
Workforce Alliance
Workforce Today is the podcast that talks locally but thinks globally about workforce issues with business, community and public sector leaders. Your host is Bill Villano, President and CEO of Workforce Alliance in New To learn more about Workforce Alliance, visit www.workforcealliance.biz
Clean -
Conversable
08/06/2020
Daryl Hunt
The dictionary defines Conversable as: “Fond of conversation, sociable” Well then let’s get Conversable. Conversable is the podcast where I get to chat with interesting people, learn what drives them to be the person they have become and hopefully have a Conversable time doing it. So come along and join us, and remember. Every voice has value.
Clean -
The True Tale Trail
08/06/2020
Jason Byerly
Take your family on a Bible adventure on the True Tale Trail! In this Christian family podcast we will explore the big story of the Bible, learn how to follow in the footsteps of Jesus and walk closer with God every day. You can expect epic Bible stories, outdoor-themed devotions and lots of silliness as we journey through God's Word together. Join us for a new episode every True Tail Tuesday! Visit TrueTaleTrail.com for family discussion guides, activities, and coloring pages to help you talk more about the True Tale Trail at home.Sign up for the True Tale Trail newsletter for more resources to help your family grow closer to Jesus together.
Clean -
Weekly Team Calls
08/06/2020
This is a place where you can tune into our weekly team calls all in one spot! Team calls are very helpful tools in your business - use these to help you learn and grow your business!
Clean