BrandBusters Ep. 17: Brooks Powell, Founder & CEO of Cheers

from BrandBusters CPG and eCommerce Podcast · host James Schwyn and Sean Lee

In Episode 17, James and Sean talk shop with Brooks Powell, Founder & CEO of the #1 alcohol-related health & wellness product, Cheers. We cover: -Launching health & wellness products that are early in their clinical evidence life cycle -The science behind the product, why it works, and what the average alcohol consumer gets wrong biologically -The value of building "in the open" and how a founder-led content marketing strategy can unlock retail distribution -Chronicling his experience from Shark Tank from application to vetting to pitching before the Sharks and how it created a sales surge -The power of manifesting your goals and building a company culture around that Brooks packs a punch with his genuine disposition and deep knowledge of his brand and the science behind it.

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This episode is 50 minutes long.

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This episode was published on September 19, 2024.

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