Branding Fundamentals, Kuliah DKV, dan Gap di Lapangan

In this episode, I dive into my transformation from a DKV student viewing branding as art to an agency owner seeing it as a strategic business engine. We’ll debunk the myth that branding starts with a logo, explaining why it must begin with a "vibe" to establish the trust and credibility needed to survive market shifts and avoid price wars.Addressing the disconnect between classroom theory and industry reality, I share my practical "Mini Brand Builder" framework because I believe teaching is the fundamental obligation of every educated person.