Branding Strategy "It’s Not Who I Am, It’s Who The Business Is" on Mike & Blaine

Send us Fan MailYour business is an extension of you or is it?  In most cases the business has its own personality.  This is the image that the market sees.  You get to define it, but how your message is perceived could be a whole different story.  Mike and Blaine discuss the importance of company values, tone of voice, images, and style that you associate with your brand.  Believe it or not, these often overlooked characteristics can make or break a company.Don't miss out on the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Our beer today:Mike: Dorcol Distilling & Brewing - HighWheel BettyBlaine: Dieu Du Ciel - Peche Mortel@DorcolSpirits @BrasserieDieuduCiel#entrepreneur #smbs #craftbeer Watch on Youtube at https://youtu.be/hZED7M6CnGEmikeandblaine.comSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/