Branding with Purpose

An episode of the Marketing For The Sales Guy podcast, hosted by Jeremy Orritt, titled "Branding with Purpose" was published on July 5, 2020 and runs 22 minutes.

July 5, 2020 ·22m · Marketing For The Sales Guy

0:00 / 0:00

Summary

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand. We cover a fair few topics in this episode so I have listed out so of the main items we discuss: Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Information (Greater customer personalisation), 3. Social (Shared community values), 4. Transformation (The consumer is in charge) How to cope with Covid-19 - Focus on operations for sure, but think about changing mindset to value based and seek new opportunities The Brandi approach - Above the ocean strategy How can a brand develop purpose - Pick one of the 17 global Social Development Goals, the one that makes most sense for your brand. Brands with negative perception - Improve your process in some way that creates something positive or separate product and brand and do some good with your brand and produce a net positive impact. For more information about Brandi you can reach them at: https://www.brandiandcompanies.com/

Episode Description

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand.

We cover a fair few topics in this episode so I have listed out so of the main items we discuss:

Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet

Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Information (Greater customer personalisation), 3. Social (Shared community values), 4. Transformation (The consumer is in charge)

How to cope with Covid-19 - Focus on operations for sure, but think about changing mindset to value based and seek new opportunities

The Brandi approach - Above the ocean strategy

How can a brand develop purpose - Pick one of the 17 global Social Development Goals, the one that makes most sense for your brand.

Brands with negative perception - Improve your process in some way that creates something positive or separate product and brand and do some good with your brand and produce a net positive impact.

For more information about Brandi you can reach them at: https://www.brandiandcompanies.com/

Share this episode

Similar Episodes

IntellectPreneur Let's Start episode 1 - Failure

May 17, 2020 ·0m

IntellectPreneurs - Let's Start (Trailer)

May 16, 2020 ·0m

Similar Podcasts

IntellectPreneurs - Let's Start IntellectPreneur Welcome to the community of IntellectPreneurs. Here we discussed about the Entrepreneurship, Startups, Business, Marketing, and Branding, etc..IntellectPreneur is all About the Following:1.How to start a Startup?2.How to Build a Brand?3.How to do Marketing of Business?4.How to Promote a Product(effectively & efficiently)?5.Personal Branding.6. Informational & educational Content for Hustlers...Intellect Preneur is Dedicated to all the Following:1. Students 2. Entrepreneurs 3.Startup Enthusiasts 4.Marketers 5.Sales Guys 6. Growth Hackers 7. Content Creators 8. Small Medium Bus Better Business Coach Podcast: Sales Training | Proven Education | Actionable & Downloadable Worksheets Matthew Pollard, Business Coach, Entrepreneur, Sales and Marketing Strategist Finally put an end to flying blind, struggling to plan coaching sessions and thinking of buying expensive and restrictive franchises. The Better Business Coach Podcast removes all the guesswork and turns your coaching business into a well-oiled profit machine. It’s your one-stop resource for critical sales training, proven education, and actionable worksheets– straight from the Rapid Growth Guy, Matthew Pollard.Matthew has done all the work for you. No longer will you need to rush to create innovative worksheets, exercises, and tools to help your clients. Nor will you need to fear taking on a client because you’re just not sure how you can help. And you can finally stop worrying that the time will come when they just don’t need you anymore.The Better Business Coach® Podcast gives you everything you need to land high paying clients and keep them coming back for more. Learn the four fundamental pillars your coaching must focus on – vision, strategy, systems, a Better Business Coach Video Podcast: Sales Training | Proven Education | Actionable & Downloadable Worksheets Matthew Pollard, Business Coach, Entrepreneur, Sales and Marketing Strategist Finally put an end to flying blind, struggling to plan coaching sessions and thinking of buying expensive and restrictive franchises. The Better Business Coach Podcast removes all the guesswork and turns your coaching business into a well-oiled profit machine. It’s your one-stop resource for critical sales training, proven education, and actionable worksheets– straight from the Rapid Growth Guy, Matthew Pollard.Matthew has done all the work for you. No longer will you need to rush to create innovative worksheets, exercises, and tools to help your clients. Nor will you need to fear taking on a client because you’re just not sure how you can help. And you can finally stop worrying that the time will come when they just don’t need you anymore.The Better Business Coach® Podcast gives you everything you need to land high paying clients and keep them coming back for more. Learn the four fundamental pillars your coaching must focus on – vision, strategy, systems, a SM's Uncensored Truths Omkar CHOGC Hi There!Myself Omkara Gopichand Cheetrala, S/o a disciplined Police Head Constable and a House Wife.I'm a Mechanical Engineer turned into a Coding Customisation Guy turned into Sales & Marketing executive evolved into a Life Transformation Coach and Motivational Speaker.I found a company, 'The Zeroth Apple', -One Platform for all Services and running a Media Platform, 'SM's Uncensored Truths'.My Visions is to Transform 10,000 Kids every year.This Podcast is all about exchanging knowledge & views on different topics.