EPISODE · Jun 18, 2025 · 25 MIN
Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO | Part 1
from How to Grow a CMO · host tmp
In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up in a working-class family outside London, to becoming a teenage mum at university, and ultimately rising to the top of the marketing world. Sally shares how early challenges shaped her resilience, why she believes B2B marketing should never be boring, and how purpose-driven thinking guides her leadership. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
What this episode covers
In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up in a working-class family outside London, to becoming a teenage mum at university, and ultimately rising to the top of the marketing world. Sally shares how early challenges shaped her resilience, why she believes B2B marketing should never be boring, and how purpose-driven thinking guides her leadership. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
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Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO | Part 1
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