EPISODE · Nov 30, 2018 · 24 MIN
Brendan Hughes and how stories sell news E02
from Congversations · host Authentic Stories
Bernie Goldbach talks to @brendanhughes, Chief Digital Officer of Independent News and Media. For more details see https://congregation.ie/another-great-idea-what-next-70-cong18/01:55 Brendan's Most Useful Tool 02:34 Trello works.05:32 Here is how media has shifted. 07:20 Stories sell better than facts.08:56 Data shows stories sell.10:22 Young voices in the Tipperary County Museum.11:30 Thought leaders and digital champions.12:28 Props to Revolut.15:42 Where communities are going.17:15 The GenZ Frequency. 18:32 Few ads tell stories.19:13 What skills should newbies have. 19:45 You need to be able to create in-depth content.20:02 You need to be able to shape content.21:36 What would engage Brendan Hughes?21:56 Disruption FTW.23:45 Next Congversation: Joan Mulvihill and Tracy Keogh.If you want to be part of a Congversation, write your blog post and then ask @congregation for a chat.
What this episode covers
Bernie Goldbach talks to @brendanhughes, Chief Digital Officer of Independent News and Media. For more details see https://congregation.ie/another-great-idea-what-next-70-cong18/01:55 Brendan's Most Useful Tool 02:34 Trello works.05:32 Here is how media has shifted. 07:20 Stories sell better than facts.08:56 Data shows stories sell.10:22 Young voices in the Tipperary County Museum.11:30 Thought leaders and digital champions.12:28 Props to Revolut.15:42 Where communities are going.17:15 The GenZ Frequency. 18:32 Few ads tell stories.19:13 What skills should newbies have. 19:45 You need to be able to create in-depth content.20:02 You need to be able to shape content.21:36 What would engage Brendan Hughes?21:56 Disruption FTW.23:45 Next Congversation: Joan Mulvihill and Tracy Keogh.If you want to be part of a Congversation, write your blog post and then ask @congregation for a chat.
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Brendan Hughes and how stories sell news E02
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